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Sculpting jaws, giving scores: Inside the world of looksmaxxing

BBC News General

A growing trend among young men, known as "looksmaxxing," is gaining traction as they pursue perceived ideals of attractiveness through various methods, from fitness regimes to extreme surgical procedures. This phenomenon reflects a societal shift where self-image and masculinity are increasingly tied to physical appearance. Individuals like Marvin and Tom share their personal journeys, revealing a spectrum of practices ranging from healthy lifestyle changes to dangerous, unregulated treatments. While some embrace looksmaxxing as a means of self-improvement, others caution against its potential links to toxic masculinity and incel culture, highlighting the psychological implications of striving for an unattainable ideal. This trend raises important questions about mental health, societal expectations, and the influence of social media on young men's self-perception. As looksmaxxing becomes more mainstream, it is crucial for society to address the underlying issues of self-worth and masculinity that drive these behaviors, ensuring that the pursuit of attractiveness does not come at the cost of health or well-being.

Read full article at BBC News General

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